What if you could change your city with one kind act, one kind word or one kind deed?
Kindness connects us and builds stronger communities. People lead busy lives but they still want to feel like they are making a difference. The Kindness Experiment exists to foster a kinder, more generous and caring society. They’re a nonprofit organization that aims to empower individuals to make a change in their lives, and in the lives of others through simple acts of everyday kindness.
We set out to create an identity that reflected the brand’s connected and inclusive personality, an experience that people would want to share with their friends and family and a brand that embraced the idea that even #thesmallestpart can make the biggest difference.
WHAT WE DID.
MARKETING STRATEGY & EXECUTION
SOCIAL MEDIA MANAGEMENT